Broken link building

[logosoukignite]

Broken link building is a tactic whereby you find a broken (i.e., dead) link, recreate the dead content, then tell anyone linking to the dead resource to instead link to your recreated content.

[vikingpeggy]

Broken link building involves finding broken links and reaching out to webmasters with a resource that you’ve created to replace the link. Broken link building is an SEO tactic that has been around for years. As links age, the quality diminishes. It becomes more and more likely that link may not have anywhere to land any longer. Understanding broken link building, the process to find broken links, and the process used to reach out to try and get these links will improve your SEO strategy overall and lead to more potential links you can build. It can be an effective tool in your link building arsenal, after all, you’re helping the webmaster/company while still acquiring a link directing to your website. If you ask any of my coworkers, they will tell you that broken link building is my favorite link building technique. But what is it? How do you use it effectively? Keep reading to find out.

Broken link building is the process of finding broken links on other, high-authority websites that are in your company’s niche, and using them to build links to your own site. This works in the form of replacing the broken link for one on your site that is working. For example, Digital Squad may notice a blog post on a relevant site that links to an article giving more information on long-tail keywords. However, when we click the link, we are sent to a 404 error page rather than the article that we wanted to see. In order to fix this issue and generate a link back to the Digital Squad site, we would get in touch with website owners to let them know that the link is broken and ask them if they would replace the broken link with a link to one of our blogs that focuses on long-tail keywords. If we didn’t have a blog on long-tail keywords, we might even write one so that we can get the backlink.